AI: Transformational tool or taking over? Insights from Dr. Sidney Shapiro

University of Lethbridge, Dhillon School of Business faculty member Dr. Sidney Shapiro has always been fascinated by the potential of data to tell stories and solve real-world problems. From developing artificial intelligence (AI) tools that help farmers in southern Alberta make more sustainable decisions to using data analytics to analyze a non-profit’s operations, his work merges cutting-edge technology with a passion for empowering communities.

Shapiro’s love for data began early in his career. Analyzing networks of people and ideas showed him how interconnected we all are. “As AI and data science tools advanced,” Shapiro recalls, “I saw an opportunity to help businesses and communities use these tools to solve problems, from streamlining daily tasks to addressing significant challenges like sustainability and equity.”

Using AI and data analytics to build better businesses

A big part of that works includes figuring out how data flows through an organization, how it’s collected, stored and used, to ensure the process is efficient. AI tools, such as natural language processing (which helps computers understand and respond to human language) and machine learning (where computers learn patterns from data), allow him to uncover insights that can lead to more intelligent decisions.

That insight has helped a myriad of businesses. In southern Alberta, Shapiro has developed tools for cities to understand community feedback better, ensuring residents' voices are heard and acted upon; collaborated with industry partners to develop solutions, like better communication tools, for businesses or strategies to boost local tourism, and; contributed to the development of tools that help farmers manage resources like water, feed, and livestock health more effectively, supporting both economic and environmental goals.

“These partnerships ensure that my research actively makes a difference in people’s lives,” says Shapiro.

Aside from address local needs, the projects also build capacity for innovation, ensuring that southern Alberta remains a leader in leveraging technology for sustainable growth.

On a larger scale, Shapiro’s research supports Canada’s efforts to lead in AI and innovation. That includes focusing on ensuring these technologies are accessible and inclusive, meaning they’re designed for everyone—not just big companies.

Addressing the threat of AI

Another of Shapiro's key goals is demystifying AI and addressing common misconceptions, such as the fear of it "taking over the world.” It involves engaging with and teaching organizations and communities about how to use tools, including AI, responsibly and ethically and discussing how businesses can use AI in ways that are fair and beneficial to everyone.

He shares this message at numerous workshops and community events, where he is frequently invited to speak, including a recent ULethbridge PUBlic Professor talk highlighting how AI is a powerful tool for solving specific challenges.

“AI requires human oversight, ethical consideration and thoughtful implementation,” Shapiro explains. “By breaking down the complexities of AI and demonstrating its practical applications—whether in agriculture, business, or public service—I strive to empower individuals and organizations to see AI as an ally in innovation rather than a threat.”

Students are getting a front row seat and hands-on experience

Shapiro is also deeply committed to training the next generation of innovators. Students aren’t just learners, they’re at the heart of his research; collaborators who tackle real-world problems. From building tools to analyzing public data or designing a system to improve business operations, they gain hands-on experience while addressing pressing challenges.

Beyond the technical skills, Shapiro encourages students to think critically about how their work impacts society and how to use it responsibly, ensuring they’re prepared for meaningful careers in analytics and AI.

“I mentor them in presenting their work at conferences, co-authoring research papers and take on internships where they can see the impact of their work firsthand,” Shapiro says. “[By] connecting classroom learning to real-world applications, I aim to inspire the next generation to push boundaries in technology and analytics.”

Watch Dr. Sidney Shapiro's recent PUBlic Professor lecture: Will Generative AI Take Over the World?