Welcome to our student podcast series from the MKTG 4215 class! Students created these podcasts as part of their coursework, showcasing their skills and creativity.
• Hear insights directly from business students
• Learn about some of the current trends and topics in marketing
• Discover diverse perspectives on business challenges
• Gain valuable knowledge from real-world case studies
• Support student learning and professional development
Thank you to Enterprise Mobility for sponsoring this initiative and supporting our students' educational journey.
Influencer Marketing: Mastering the Game
Discover the power of influencer marketing in today’s business landscape with Sabih Ahmed, a leading expert in the field.
Learn how to harness influencer marketing to boost your marketing campaigns and stand out in a crowded digital space. Perfect for marketing majors and aspiring entrepreneurs!
Word of Mouth: The Secret Sauce in Car Detailing
Zachary shares the journey of starting a successful mobile car detailing business, fueled by the power of word of mouth.
Understand the critical role of word-of-mouth marketing and how it can drive the success of small businesses. Ideal for those interested in entrepreneurship and grassroots marketing.
Marketing for Public Art & Nonprofits in Canada
Engage with Grace from STEPS Public Art as she discusses the unique challenges of marketing in the public art and nonprofit sectors.
Explore how to effectively market public art and nonprofits in the evolving landscape of social media. A must-listen for arts and humanities students passionate about social causes.
Small Fashion Brands: Leveraging Social Media
Taylor, co-owner of Solace Clothing Company, reveals how small fashion brands can thrive through social media outreach.
Dive into the strategies small brands use to connect with customers on platforms like TikTok, offering insights for fashion and marketing students.
Loyalty Programs Unveiled: Marriott Bonvoy
Join Michelle and Craig, Fairfield Group Manager, to demystify Marriott Bonvoy’s loyalty program and its perks.
Get insider tips on maximizing loyalty programs, perfect for business students interested in hospitality management and customer loyalty strategies.
Building Digital Communities with Ryan Kagy
Industry expert Ryan Kagy discusses the strategies behind building and maintaining a vibrant digital community.
Learn about the intersection of branding, community engagement, and digital innovation, including the role of NFTs and virtual reality. Great for tech-savvy students and digital marketing enthusiasts.
Customer Journey: From Awareness to Loyalty
Discover the stages of the customer journey and the pivotal role of customer engagement, with insights from industry experts.
Gain a deep understanding of customer relationship management and how to drive sales through effective engagement strategies. Essential for marketing and business students.
The Future of Influencer Marketing: AI & Beyond
Explore the evolving landscape of influencer marketing, including the impact of AI and future trends.
Stay ahead of the curve with insights into the future of influencer marketing, tailored for students interested in cutting-edge marketing strategies.
Youth & Cyberbullying: A Conversation with the Bully-Free Foundation
Address the critical issue of cyberbullying with the founder of Bully-Free Foundation Canada.
Learn how to protect yourself and others from cyberbullying, understand the psychological impact, and find out how to create safer online environments. A vital resource for students and young adults.
Marketing Advice for Students: A Chat with Liz Lepper
Perfect for students looking to launch their own ventures, this episode covers everything from startup marketing to personal branding.
Crafting Your Creative Persona in Marketing
Discover marketing strategies tailored for creative entrepreneurs in the fashion and arts industries.
Learn how to integrate entertainment into your marketing strategy and remain authentic to your brand. Essential for creative students and aspiring influencers.
Nailed to Perfection: Health & Safety in the Nail Industry
Danneil, a 15-year industry veteran, shares insights on health, safety, and marketing in the nail industry.
A detailed look at best practices in the nail industry, including collaboration and maintaining high standards. Ideal for students interested in beauty and wellness.
Marketing in the Car Dealership Industry
Uncover strategies for standing out in the competitive car dealership market through innovative marketing.
Learn how to create memorable customer experiences and leverage social media for brand awareness. Perfect for business and marketing students.
Diversity, Equity, and Inclusion (DEI) in Marketing
Understand the importance of DEI in business and how to integrate it into your marketing strategies.
Essential listening for students committed to social justice and interested in how DEI can enhance business practices.
Marketing Communications: Students as Customers
Explore how universities engage students through social media and online platforms, featuring Jason Kirbyson.
Get an inside look at how educational institutions market to students, offering valuable insights for communications and marketing students.