A veteran supporter of Pronghorn Athletics and the University of Lethbridge, Knud Petersen has done much to enrich the lives of many, both through his presence in the stands for games and competitions, as well as behind the scenes. His story is one of passion, commitment and unwavering belief in education as a cornerstone for building strong communities.
A Danish immigrant who arrived in Canada in 1965 as an agricultural exchange student, Petersen developed a deep love for farming and decided to settle in the country, eventually working for the Perry’s and later becoming a partner in the renowned Potato Domes of Chin, Alta. Despite the demands of running a farm and raising a family, Petersen was active in his community, coaching local soccer teams and volunteering for various causes over the years.
His commitment to sports and community service only increased in retirement. A constant presence at local gatherings, he is widely recognized and welcomed by individuals from across the region, none more so than at ULethbridge where his connections run deep.
“Knud firmly believes that community support is crucial to sustaining our programs and fostering student success,” says Neil Langevin (BA/BEd ’91, MEd ’10), executive director of Pronghorns Athletics and Recreation.
“This philosophy is reflected in his call for his fellow community members and alumni to get involved and contribute in meaningful ways.”
He has been a leader in fundraising activities for Pronghorn Athletics and was a founding member of the Pronghorn Booster Club, taking on the role of president for six years. He served another six years on the University Senate.
In recognition of his exceptional contributions, Petersen was awarded the Pronghorn Athletics Gary Bowie Leadership Award in 2003 and the University Volunteer Award in 2006. In 2023, he was inducted into the Pronghorn Hall of Fame as a builder, further cementing his enduring impact on Pronghorn Athletics and the broader University community.
Though Petersen’s contributions are considerable, he is quick to redirect attention from himself to encourage others to get involved. By focusing on collective action rather than individual accolades, Petersen exemplifies how community engagement can create lasting change for future generations.
His commitment to education as a transformative force drives his philanthropic endeavours. Over the years, Petersen’s endowed donations to women’s soccer and women’s rugby have resulted in nearly $65,000 in scholarships, empowering countless athletes to pursue their dreams.
"Knud celebrates and supports a range of community events, programs, athletes and students, and his contributions have elevated countless programs and positively impacted the lives of many individuals," says Keegan Brantner (BA '21, MA '23), a recipient of the Knud Petersen Rugby Award.
"He is the embodiment of community — so to be recognized for my own community involvement and outstanding leadership with an award from the legend himself is truly an honour.”
Most recently, Petersen established the Knud Petersen Family Men’s Soccer Award. Paired with matching funds from the University of Lethbridge Board of Governors, this gift will double its impact and ensure more Pronghorn athletes achieve both their academic and athletic goals.
Petersen firmly believes that assisting in the creation of scholarship endowments is a powerful gift that helps future leaders succeed in their post-secondary studies and become pillars in their communities.
Learn more about giving at ULethbridge and the Board of Governors’ $10 million pledge to match funds for the establishment of endowed student scholarships.