What Are the Benefits of a Digital Marketing Certificate?
Have you been climbing the corporate ladder in a digital marketing role? Just graduated and want to hit the ground running? Or maybe you started a small business and don’t have a clue about digital marketing? The University of Lethbridge and the Digital Marketing Institute (DMI) offer a Digital Marketing Certificate designed to help you learn and execute digital marketing fundamentals in just ten weeks.
The Digital Marketing Certificate from the Digital Marketing Institute is the global standard in digital marketing training.
This program is perfect for anyone looking to get a broad understanding of digital marketing, but especially for:
- Those in traditional marketing careers who want to keep up to date with the latest in digital marketing,
- Marketers who have moved into a senior or leadership role,
- Those who have just graduated and want to hit the ground running by improving their digital marketing skills immediately,
- Entrepreneurs, solopreneurs and small business owners, or,
- Anyone looking to implement a digital marketing strategy for their business.
What sets it apart from other online marketing courses?
In this certificate program, you will meet other students, learn from world-class professionals, share insights and access a wealth of knowledge. In addition to receiving your certification in 55 hours, you will gain the tools needed to develop, build and execute in a marketing role.
Future Proof Courses
It feels like every day a new social media platform crops up, Google releases a new algorithm, or technology swoops in to flip the digital marketing script on its head. Don’t let your rivals get ahead. Stay current with digital marketing training to open up new opportunities for you or your small business.
Global digital advertising spend is set to reach $500BN by 2023 and the most in-demand digital marketing skills are digital advertising (45%) and content creation and curation (42%). The ten modules of this certificate program include:
- An introduction to digital marketing
- Content marketing
- Social media marketing
- Search engine optimization (SEO)
- Google paid search ads (PPC)
- Display and video advertising
- Email marketing
- Website optimization
- Analytics with Google Analytics
- Digital marketing strategy
These modules are carefully selected to provide anyone with a strong foundational understanding of online marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognized professional certification and hit the ground running.
Professional Digital Marketing Instructors
At the University of Lethbridge, we pride ourselves on our student experience. Not only are our lecturers carefully selected, but all of them bring decades of combined digital marketing experience to the role and to their students. They also have a deep rooted passion for education, helping their students succeed, and a commitment to learning. Each module is presented by a lecturer with expertise in that particular area. This ensures that you get the most accurate information from those who are leaders in their field.
Curious who your instructors are? You can find out who you’ll learn from - and what the curriculum entails - right here.
A Career Launchpad
According to Smart Insights, 45% of organizations don’t have a clearly defined digital marketing strategy. Whether that’s the organization you work for, or your own small business, it is no longer optional to have a comprehensive and define digital marketing strategy. When you’re armed with the Digital Marketing Certificate from the University of Lethbridge and the DMI, and the knowledge gained from it, you’ll be ready to tackle the next growth stage of your career.
Not only will you join thousands of Canadian digital marketing professionals, but you will have the opportunity to put your online course learning to work in a real-world scenario. Practicing your skills will help you build the confidence you need for your next digital marketing interview or to tackle your small business’s marketing.
Registration for the Digital Marketing Certificate is open now!
Learn more about the program, or register online. Make sure to sign up for our newsletter to receive information on course updates and new programs being added to our programming.